Abandon everything you have been taught about marketing before. Take a cold quantitative look at your marketing activity and start again. All marketing should bring a return on your investment.
Break from the past and think about:
- Beginning again – we feel a truly clean sheet of paper works well - Start solving the root cause of why your marketing is not working as well as it should - Create a strategy, yes we know it’s dull, but it will help shape your marketing and keep you on track when it inevitably gets tough - Put a budget aside, you are going to need it - Get a design company to develop a fantastic brand identity or logo
Don’t be fooled, changing the marketing of your business is not going to be easy. You need a new marketing framework that will help you make sense of a new business environment where success is judged on more complex, sophisticated, less financially driven factors and more on human customer relationships and new ideas that not have been used in the past.